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I’ve learnt a new word today when i was revising for 184 – Human Resource Mgtment & Entrepreneurship!!

Pronunciation[ig-zas-er-beyt, ek-sas-]
–verb (used with object), -bat‧ed, -bat‧ing.
1. to increase the severity, bitterness, or violence of (disease, ill feeling, etc.); aggravate.
2. to embitter the feelings of (a person); irritate; exasperate.

I saw the word when I was reading about Porter’s 5 Forces… haha and the sentence was
“Exit barriers limit the ability of a firm to leave the market and can exacerbate rivalry – unable to leave the industry, a firm must compete.”

yupyup…so there’s a new word for me!



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